Work · Experience

Experience

Market research analyst with three years across secondary research, competitive landscape analysis and consumer insight. I turn ambiguous categories into clear positioning, and I sit comfortably between the research, legal, product and marketing sides of a business.

  • 3 years in research
  • Fintech & MENA consumer markets
  • Native Arabic · Native English
  1. 2023
    Market Research AnalystWUDUHDec 2023 to PresentCurrent

    Secondary research, competitive landscape analysis and consumer insights across the fintech and MENA markets, used by R&D, legal, compliance and marketing teams.

    • Reduced secondary research turnaround time by 30% by designing standardized workflows and reusable research templates adopted across R&D, legal, compliance and marketing teams.
    • Analyzed the competitive landscape and MENA consumer behaviour trends to uncover market opportunities, delivering strategic recommendations that shaped product planning and seasonal campaign strategy.
    • Led domain and trademark reviews to audit digital assets, mitigating brand-infringement risk and ensuring legal and regulatory compliance.
    • Established a centralized research repository that streamlined cross-functional access to market intelligence and consumer insights, strengthening stakeholder alignment across teams.
    • Market & Competitive Research
    • MENA Consumer Insights
    • Opportunity Analysis
    • Risk & Compliance
  2. 2023
    Creative ProducerWUDUHOct 2023 to Dec 2023

    Led end-to-end delivery of corporate websites, sitting between design, legal, content and development.

    • Led end-to-end delivery of 8+ corporate websites, managing stakeholders across design, legal, content and development to meet launch deadlines.
    • Conducted SEO and UX audits with user-journey analysis to improve site usability and organic search visibility.
    • Partnered with creative and marketing teams, translating consumer insights into brand messaging aligned with market shifts, driving measurable gains in campaign engagement.
    • Website Coordination
    • SEO & UX Audits
    • Stakeholder Management
  3. 2023
    Customer Service RepresentativeWUDUHAug 2023 to Oct 2023

    Frontline consumer understanding, and a fast move into the marketing team.

    • Built a frontline understanding of consumer pain points and product operations, earning a promotion to the marketing team within 2 months.
    • Consumer Insight

Selected impact

  • 30%Faster researchCut secondary research turnaround time by designing standardized workflows and reusable templates adopted across R&D, legal, compliance and marketing teams.
  • 8+Websites deliveredLed end-to-end delivery of corporate websites, managing design, legal, content and development stakeholders through to launch.
  • 1Research archiveEstablished a centralized research repository that streamlined cross-functional access to market intelligence and consumer insight.

Capabilities

Market intelligence

  • Market & Competitive Research
  • Secondary Research
  • Competitive Benchmarking
  • Trend Analysis
  • Opportunity Analysis
  • MENA Consumer Insights

Risk & compliance

  • Risk & Compliance Analysis
  • Legal & IP Audit Support
  • Data Accuracy & Validation

Digital & web

  • Website Coordination & Optimization
  • SEO & UX Audits
  • Workflow Optimization

Technical

  • Microsoft Excel
  • Google Sheets
  • Power BI
  • Google Analytics
  • SEMrush
  • SEO Ninja
  • Figma
  • PowerPoint & Word
  • Google Workspace

Collaboration

  • Stakeholder Management
  • Cross-Functional Collaboration
  • Strategic Recommendations

Languages

  • Native Arabic
  • Native English

The full, scannable version, plus the original CV as a PDF.

View RésuméDownload CV