Jawdat Hasan

WUDUH · Amman, Jordan

Secondary research, competitive landscape analysis and consumer insights across the fintech and MENA markets, used by R&D, legal, compliance and marketing teams.

• Reduced secondary research turnaround time by 30% by designing standardized workflows and reusable research templates adopted across R&D, legal, compliance and marketing teams.
• Analyzed the competitive landscape and MENA consumer behaviour trends to uncover market opportunities, delivering strategic recommendations that shaped product planning and seasonal campaign strategy.
• Led domain and trademark reviews to audit digital assets, mitigating brand-infringement risk and ensuring legal and regulatory compliance.
• Established a centralized research repository that streamlined cross-functional access to market intelligence and consumer insights, strengthening stakeholder alignment across teams.

WUDUH · Amman, Jordan

Led end-to-end delivery of corporate websites, sitting between design, legal, content and development.

• Led end-to-end delivery of 8+ corporate websites, managing stakeholders across design, legal, content and development to meet launch deadlines.
• Conducted SEO and UX audits with user-journey analysis to improve site usability and organic search visibility.
• Partnered with creative and marketing teams, translating consumer insights into brand messaging aligned with market shifts, driving measurable gains in campaign engagement.

WUDUH · Amman, Jordan

Frontline consumer understanding, and a fast move into the marketing team.

• Built a frontline understanding of consumer pain points and product operations, earning a promotion to the marketing team within 2 months.