About the work

Two instincts, one feed. One is built in the studio: light, colour and a subject willing to be taken apart. The other is found on the street and in the market: whatever is already there, photographed before anyone notices the camera.

Everything here is a real piece from @jawjpg, nothing staged for this page. What's shown is what's live on Instagram right now, with the original caption kept as the title.

The practice runs alongside a life in market research and a parallel habit of building software, games and systems, all pointed at the same instinct: notice what's actually there before deciding what it means.