Work

Expiry Ledger

Project 2 in a year of building 52 things that would not otherwise exist. A calendar tells you when something happens. This tells you when to start.

Market ResearchStrategySystemsCreative DevelopmentExperiments

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Project 2Product Design · UX/UI

2 of 52 complete. 50 remaining, one new thing every week. The archive below is the honest record.

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Selected impact

Market Research Analyst, WUDUH · Dec 2023 to Present

Secondary research, competitive landscape analysis and consumer insights across the fintech and MENA markets, used by R&D, legal, compliance and marketing teams.

  • 30%Faster researchCut secondary research turnaround time by designing standardized workflows and reusable templates adopted across R&D, legal, compliance and marketing teams.
  • 8+Websites deliveredLed end-to-end delivery of corporate websites, managing design, legal, content and development stakeholders through to launch.
  • 1Research archiveEstablished a centralized research repository that streamlined cross-functional access to market intelligence and consumer insight.
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